Adaily Inspiration Week #34: Gratitude
Adaily Inspiration Week #34: Gratitude
Adaily Inspiration is a weekly newsletter containing 5 inspiring ads from our full 3,500+ database of winning campaigns.
For this week we chose gratitude and thankfulness campaigns. Below you can find our 5 picks, straight from adaily.co » HERE «
Our pick of top5 campaigns:
“GIF a Little Love” - AT&T: AT&T partnered with GIPHY to create animated GIFs that helped people stay connected during the socially distanced holidays of 2020, generating 546 million views and 25 million shares.
“Give In To Giving” - Emirates NBD: Emirates NBD promoted volunteerism in the UAE through a short film, resulting in a significant increase in volunteer hours and raising awareness about community service.
“Essential Thanks” - ASB: ASB turned billboards into spaces for messages of support to essential workers during New Zealand's COVID-19 lockdown, boosting engagement and brand affinity.
“Nurses” - Musée De La Grande Guerre: This campaign honored the overlooked contributions of WWI nurses through handmade prints and digital storytelling, drawing a record 41,600 museum visitors.
“Bouquets for Living Men” - DoorDash: DoorDash challenged traditional gender norms by encouraging people to gift flowers to men on Valentine’s Day, driving a 31% increase in flower sales and 136,000 new customers.
1. “GIF a Little Love” - AT&T
Critical Mass Los Angeles • 2021 • Telco operator • United States • North America
Campaign Summary:
The "GIF A LITTLE LOVE" campaign aimed to connect friends and family during the socially distanced holidays of 2020 by creating relatable animated GIFs in partnership with GIPHY. These GIFs, like "Air-hug" and "Holiday Diet," provided a fun way to share love and support during a difficult time.
The challenge was to foster connection despite physical separation, targeting those seeking meaningful ways to reach out. The campaign achieved 546 million views, 25 million shares, and a 5% engagement rate, successfully offering lighthearted moments during the holidays.
Links
2. “Give In To Giving” - Emirates NBD
Leo Burnett Dubai • 2018 • Bank • United Arab Emirates • Middle East
Campaign Summary:
The campaign used a short film to promote volunteerism in the UAE, aiming to inspire community service and bridge the gap between intention and action. It addressed the challenge of low volunteer rates, with only 27% of the population aware of opportunities and 3.7% actively participating. The target group included the general population, especially younger audiences, corporations, and organizations.
The campaign was highly successful, with the film reaching over 110 million views, 5 million shares, and generating $2 million in earned media. Volunteer hours increased from 20,000 to 36,000, and website traffic surged by 10,000%, significantly boosting awareness and participation in volunteerism.
Links
3. “Essential Thanks” - ASB
WiTH Collective Auckland, Carat Auckland • 2020 • Bank • New Zealand • Oceania
Campaign Summary:
ASB's campaign used billboards to connect New Zealanders during the COVID-19 lockdown by turning them into spaces for people to share messages of support for essential workers. The challenge was to engage a locked-down audience while out-of-home advertising was underutilized.
Targeting all New Zealanders stuck indoors, the campaign garnered over 1.2 million impressions, thousands of unique comments, and national media coverage. ASB's brand love score reached its highest level, successfully fostering gratitude and connection during a difficult time.
Links
4. “Nurses” - Musée De La Grande Guerre
DDB Paris • 2023 • Museum • France • Europe
Campaign Summary:
This campaign aimed to honor the overlooked contributions of nurses during World War I by showcasing handmade prints, archive photos, and stitched stories. The challenge was to bring visibility to these women, often absent from historical narratives, and engage younger generations with their stories.
Targeting younger audiences, the campaign highlighted the broader issue of women's invisibility in history. It attracted 41,600 visitors to the exhibition, the highest attendance since the museum opened, raising significant awareness about the crucial role of nurses during the war. Future plans include creating more audio/video content on these stories.
Links
5. “Bouquets for Living Men” - DoorDash
GUT Los Angeles • 2024 • Food delivery • United States • North America
Campaign Summary:
DoorDash's "Bouquets for Living Men" campaign aimed to challenge traditional gender norms by normalizing the idea of giving flowers to men on Valentine's Day. Through influencer partnerships, social media teasers, and surprise flower deliveries to the Golden State Warriors, the campaign promoted inclusivity in flower gifting.
The challenge was to shift cultural perceptions while boosting DoorDash's flower delivery service. Targeting Millennial men, women, and Gen Zers, the campaign led to a 31% increase in flower sales, 136,000 new customers, and over 11 million social impressions, successfully reshaping gender norms around flower-giving.
Links
Five’s not enough?
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Disclaimer: All campaign descriptions in this post are AI-generated, based on real-life descriptions provided by the authors.
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