Adaily Inspiration Week #35: Sense of belonging
Adaily Inspiration Week #35: Sense of belonging
Adaily Inspiration is a weekly newsletter containing 5 inspiring ads from our full 3,500+ database of winning campaigns.
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For this week we chose belonging and representation campaigns. Below you can find our 5 picks, straight from adaily.co » HERE «
Our pick of top5 campaigns:
“Reviews” - Heinz: Heinz encouraged customers to submit reviews for burger restaurants in Brazil, spotlighting refugee workers and supporting their naturalization process.
“The Most Inclusive Christmas Address” - Open To Diversity, Closed To Exclusion: This campaign used AI to translate the German Federal President's Christmas address into 12 languages, making it more accessible to the country’s diverse population.
“Curing Homesickness” - Sydney Children's Hospitals Foundation: The SCHF partnered with Coles to launch "Mum's Sause," raising funds to help hospitalized children and generating over $2 million in sustainable revenue.
“Give Where You Live” - Mailchimp: Mailchimp's campaign highlighted underfunded local nonprofits as community landmarks, driving donations and support during a challenging economic period.
“US Influencer Community” - Dove: Dove expanded its social impact mission through an influencer campaign, promoting inclusivity and body confidence, achieving over 1 billion impressions and significant engagement growth.
1. “Reviews” - Heinz
Africa Creative DDB Sao Paulo • 2023 • Other food • Brazil • LATAM
Campaign Summary:
The Heinz Reviews campaign aimed to increase brand affinity by encouraging customers to write reviews highlighting refugees working in Brazilian burger restaurants, supporting their naturalization process and raising awareness of their contributions to society.
The challenge was to engage the public and restaurant owners in recognizing the value of refugees in the workforce. The campaign successfully raised awareness, boosted positive reviews, and educated business owners on the benefits of hiring refugees, promoting inclusivity and support within the burger community.
Links
2. “The Most Inclusive Christmas Address” - Open To Diversity, Closed To Exclusion
Jung Von Matt Ag Hamburg • 2023 • NGO - equality • Germany • Europe
This campaign used AI to make Germany's Federal President's Christmas address more inclusive by providing voice-cloned recordings in 12 commonly spoken languages, breaking language barriers for the country's diverse population.
The challenge was to enhance accessibility in political communication for non-German speakers. The campaign succeeded in reaching millions, sparking discussions about future inclusive practices and emphasizing the importance of diversity in political messaging.
Links
3. “Curing Homesickness” - Sydney Children's Hospitals Foundation
CHEP Network Melbourne • 2020 • NGO - health • Australia • Oceania
Campaign Summary:
The "Curing Homesickness" campaign aimed to raise funds for the Sydney Children's Hospitals Foundation (SCHF) by creating a relatable cause around homesickness, partnering with Coles to launch "Mum's Sause" and other fundraising initiatives.
Faced with donation fatigue and economic challenges, the campaign resonated with the public and achieved 162 million media impressions, $4.6 million in donated media, and over $2 million raised for SCHF. The success of "Mum's Sause" generated a sustainable source of income, making it a standout initiative for the foundation.
Links
4. “Give Where You Live” - Mailchimp
Kin • 2022 • B2B app • United States • North America
Campaign Summary:
The "Give Where You Live" campaign aimed to spotlight and generate resources for local nonprofits, presenting them as cultural landmarks and driving community support and donations.
The challenge was to address the visibility gap between small nonprofits and larger organizations. The campaign successfully increased donations and visibility, with notable results including a 181% donation increase for Open Buffalo and significant boosts for other nonprofits, making a meaningful impact on local communities.
Links
5. “US Influencer Community” - Dove
Collectively Inc. San Francisco • 2022 • Personal care • Cross-country • Global
Campaign Summary:
Dove's influencer campaign aimed to amplify its social impact mission and promote inclusivity by partnering with influencers to celebrate diverse beauty and engage followers in Dove-backed causes.
The challenge was to grow Dove's influencer community and drive actionist behavior, targeting a diverse audience. The campaign achieved over 1 billion impressions, a 28% engagement rate increase, and nearly doubled engagements per post, successfully promoting Dove's products and social impact mission.
Links
Five’s not enough?
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Disclaimer: All campaign descriptions in this post are AI-generated, based on real-life descriptions provided by the authors.
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