Adaily Inspiration Week #38: Black History Month
Adaily Inspiration Week #38: Black History Month
Adaily Inspiration is a weekly newsletter containing 5 inspiring ads from our full 3,500+ database of winning campaigns.
For this week we chose Black History Month campaigns. Below you can find our 5 picks, straight from adaily.co » HERE «
Our pick of top5 campaigns:
“Black Plaque Project” - Nubian Jak Community Trust 🇬🇧: This campaign addressed the exclusion of Black historical figures from Britain’s blue plaque scheme, gaining support from the Mayor of London and media coverage, transforming one temporary Black plaque into a permanent blue plaque.
“#BlackedOutHistory” - Ontario Black History Society 🇨🇦: By "blacking out" non-Black history in textbooks, this campaign highlighted the lack of Black history in Canadian curricula, generating 5.6 million impressions and pushing policymakers to discuss curriculum reforms.
“The Future Is Black” - Raça Magazine 🇧🇷: Celebrating the 25th anniversary of Raça Magazine, this campaign embraced Afrofuturism to empower Black Brazilians, showcasing their culture and history while promoting representation in Brazil’s media.
“MLK on MLK” - Lenovo 🇺🇸: Lenovo used augmented reality to bring Martin Luther King Jr.'s “I Have a Dream” speech to life at 955 MLK street signs across the U.S., reaching 22 million viewers and creating a sense of hope and unity during racial unrest and the pandemic.
“Black Box” - Zumbi dos Palmares College 🇧🇷: This project uncovered Brazil’s hidden Black history with a 200-page book revealing the contributions of Black pioneers, resulting from 15,000 hours of research, promoting pride among Afro-descendants, and advocating for historical inclusion.
1. Black Plaque Project • Nubian Jak Community Trust
Havas London • 2021 • NGO - equality • United Kingdom • Europe
Campaign Summary:
The Black Plaque Project aimed to address the exclusion of notable Black historical figures from Britain's blue plaque scheme by installing temporary black plaques in central London, raising awareness and challenging institutional racism.
The challenge was to highlight the lack of diversity in commemorative schemes and engage the public. The campaign gained support from the Mayor of London, received extensive media coverage, and successfully transformed one temporary plaque into a permanent blue plaque. It reintroduced 30 overlooked Black heroes, bridging historical knowledge gaps and pushing for more inclusive recognition of diverse figures in British history.
Links
2. #BlackedOutHistory • Ontario Black History Society
DDB Canada • 2022 • NGO - equality • Canada • North America
Campaign Summary:
The Ontario Black History Society's campaign aimed to raise awareness about the lack of Black history in Canadian school curricula by "blacking out" non-Black history in Grade 8 textbooks, advocating for curriculum reforms.
The challenge was to capture the attention of policymakers and the public to push for necessary changes. The campaign generated 5.6 million impressions, appeared on the front page of the Toronto Star, and sparked discussions among politicians, leading to textbook revisions and a reevaluation of how Black history is taught in schools. It successfully highlighted the need for more inclusive education in Canada.Links
3. The Future Is Black • Raça Magazine
FCB São Paulo • 2022 • Media outlet • Brazil • LATAM
Campaign Summary:
To celebrate Raça Magazine's 25th anniversary, the campaign embraced Afrofuturism with the message "The Future Is Black," emphasizing visibility and empowerment for the Afro-Brazilian community, historically underrepresented in Brazil's media.
The challenge was to address the media's lack of diversity and celebrate Afro-Brazilian culture through a dynamic design system inspired by African symbols and colors. The campaign resonated widely, positioning Raça as a visionary publication, gaining acclaim for its Afrocentric imagery, and sparking conversations on the importance of Black representation in media. It successfully elevated Raça Magazine as a cultural platform in Latin America.
Links
4. MLK on MLK • Lenovo
2021 • Computers • United States • North America
Campaign Summary:
The MLKonMLK campaign aimed to educate and engage people in Black history during Black History Month by using technology to bring Martin Luther King Jr.'s "I Have a Dream" speech to life through augmented reality at every MLK street sign across the U.S.
The challenge was to create an immersive educational experience during the COVID-19 pandemic. The campaign partnered with the King Estate and DuSable Museum to reach 22 million viewers in 214 markets using 3D statues, geo-location, and image recognition technology. It successfully created a sense of hope and unity, making MLK's message accessible and meaningful during a time of racial unrest and isolation.
Links
5. Black Box • Zumbi Dos Palmares College
J. Walter Thompson Brazil • 2019 • Education • Brazil • LATAM
Campaign Summary:
The Black Box campaign aimed to uncover the hidden history of Black pioneers in Brazil, offering Afro-descendants pride and knowledge by addressing historical omissions and promoting awareness of Black contributions to Brazilian history.
The challenge was to correct the lack of Black history taught in schools, and the campaign created a 200-page book featuring ‘black boxes’ that revealed important historical details. With 15,000 hours of research, the book used generative design to visually enrich each theme. The campaign successfully highlighted the cultural legacy of Afro-Brazilians, promoting a more inclusive understanding of the nation's history and paving the way for future change.
Links
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Disclaimer: All campaign descriptions in this post are AI-generated, based on real-life descriptions provided by the authors.
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