Adaily Inspiration Week #39: Employee experience
Adaily Inspiration Week #39: Employee experience
Adaily Inspiration is a weekly newsletter containing 5 inspiring ads from our full 3,500+ database of winning campaigns.
For this week we chose employee experience campaigns. Below you can find our 5 picks, straight from adaily.co » HERE «
Our pick of top5 campaigns:
“Quest” - Power Home Remodeling 🇺🇸: Power Home Remodeling created an immersive, multi-day music festival and wellness retreat for its employees, boosting engagement and loyalty with 3,000 attendees and a sellout event in just seven minutes, reflecting the company’s people-first philosophy.
“Work For Humankind” - Lenovo 🌐: Lenovo invited global volunteers to work remotely from Robinson Crusoe Island, doubling species conservation data processing and generating 3.6 billion media impressions, showcasing Lenovo’s leadership in the “work from anywhere” movement.
“Grand Job Experience” - Kaufland 🇷🇴: Kaufland reached Generation Z by opening a virtual store in GTA 5 Roleplay, where streamers conducted interactive training sessions for potential employees, attracting 192,400 views in 48 hours and engaging young job seekers.
“Chipotle X Discord Career Fair” - Chipotle 🇺🇸: Chipotle connected with Gen Z through a virtual career fair on Discord, driving a 77% increase in job applications and gaining media attention for its innovative approach to attracting young talent.
“I Am Working” - Starbucks 🇧🇷: Starbucks transformed a store in Brazil into an exclusive employment agency for the transgender community, partnering with companies like Ford and Colgate, and achieving a 93% hiring rate, helping address high unemployment among transgender individuals.
1. Quest • Power Home Remodeling
2022 • Construction • United States • North America
Campaign Summary:
Power Home Remodeling's "Quest" campaign created an immersive, multi-day music festival and wellness retreat to celebrate employee accomplishments, foster community, and showcase the company's people-first philosophy.
The challenge was securing top-tier talent and managing logistics for over 3,000 attendees. The event, featuring renowned artists and interactive art installations, sold out in seven minutes. It boosted employee satisfaction, with 98% looking forward to Quest annually and 75% feeling more invested in their future with the company. The campaign also generated 257k social media impressions and heightened workplace engagement, making it a standout employee perk.
Links
2. Work For Humankind • Lenovo
Zeno Group Chicago • 2022 • Computers • Cross-country • Global
Campaign Summary:
The "Work for Humankind" campaign by Lenovo combined travel, remote work, and community service, inviting global volunteers to work from Robinson Crusoe Island while supporting local conservation efforts and promoting the "work from anywhere" movement.
The challenge was to position Lenovo as a leader in hybrid work, appealing to Gen Zers and Millennials who value remote work with a positive impact. The campaign achieved conservation milestones, such as doubling species data processing and building greenhouses, while generating over 3.6 billion media impressions, 13.3 million video views, and 1,000+ hours of volunteer work. It highlighted Lenovo’s technology and community focus, setting a blueprint for similar initiatives.
Links
3. Grand Job Experience • Kaufland
V8 Bucharest • 2022 • Retail - food • Romania • Europe
Campaign Summary:
Kaufland’s campaign targeted Generation Z by using the gaming platform GTA 5 Roleplay to introduce job opportunities in an engaging and interactive environment. Partnering with popular gaming streamers, Kaufland created virtual training sessions to showcase job roles in a relatable way for younger audiences.
The challenge was to reach Gen Z, who often bypass traditional job ads, by meeting them in their digital spaces. The campaign generated 192,400 views in 48 hours without promotional investment, successfully engaging potential employees and making Kaufland jobs more accessible and appealing to the gaming community.
Links
4. Chipotle X Discord Career Fair • Chipotle
Day One Agency New York • 2021 • QSR • United States • North America
Campaign Summary:
Chipotle’s campaign connected with Gen Z by hosting a virtual career fair on Discord, where HR professionals engaged in real-time conversations, live sessions, and the launch of custom emojis to provide potential job seekers an innovative way to learn about working at Chipotle.
The challenge was to attract Gen Z talent during a labor shortage and move beyond traditional hiring methods. The campaign led to a 77% increase in job applications, garnered widespread media attention, and positioned Chipotle as a forward-thinking employer, effectively engaging with the digital-savvy Gen Z audience.
Links
5. I Am Working • Starbucks
VMLY&R Brazil • 2022 • Cafes • Brazil • LATAM
Campaign Summary:
Starbucks’ campaign aimed to create employment opportunities for Brazil's transgender community by transforming one of its stores into an exclusive employment agency, addressing the high unemployment and discrimination faced by trans individuals.
The challenge was to break the cycle of poverty and marginalization for the transgender community and change employer perceptions. The campaign resulted in hundreds of interviews, with 93% of participants securing jobs at companies like Ford, Colgate, and LinkedIn, offering a transformative step toward equal employment opportunities for trans individuals in Brazil.
Links
Five’s not enough?
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Disclaimer: All campaign descriptions in this post are AI-generated, based on real-life descriptions provided by the authors.
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