Adaily Inspiration Week #40: Sustainability
Adaily Inspiration Week #40: Sustainability
Adaily Inspiration is a weekly newsletter containing 5 inspiring ads from our full 3,500+ database of winning campaigns.
For this week we chose sustainability campaigns. Below you can find our 5 picks, straight from adaily.co » HERE «
1. Wear Wool, Not Fossil Fuel • The Woolmark Company
20Something London • 2022 • Clothing • Cross-country • Global
Campaign Summary:
The campaign aimed to educate fashion audiences about the environmental impact of synthetic fabrics and promote wool as a renewable, sustainable alternative by encouraging consumers to "Check the Label."
The challenge was to change perceptions of wool as old-fashioned and undesirable, while capturing the attention of fashion-conscious audiences without criticism. The campaign achieved over 270 million impressions, 90 million video views, and widespread media coverage. Woolmark's brand perception improved significantly, with associations of being 'environmentally-friendly,' 'fashionable,' and 'good quality' increasing by up to 29%, leading to the campaign's expansion into new markets.
Links
2. Eart4 • Global Compact Brazil Network
AlmapBBDO São Paulo • 2023 • NGO - nature • Brazil • LATAM
Campaign Summary:
The Eart4 campaign launched a symbolic IPO for Earth on the Brazilian stock exchange to raise awareness about the environmental crisis and encourage investors to support sustainable and socially responsible policies.
The challenge was to translate urgent global issues into financial market language, creating urgency among investors and companies to join the UN Global Compact. The campaign successfully raised awareness, aiming to attract new signatories to support human rights, labor rights, sustainability, and anti-corruption measures. Despite garnering attention, Eart4's stock performance fell 3.4% post-IPO, reflecting investor uncertainty. While the campaign highlighted critical issues, its long-term impact on increasing commitments to sustainable development remains to be seen.
Links
3. The Greenprint • Volkswagen
DDB Auckland • 2024 • Cars • New Zealand • Oceania
Campaign Summary:
Volkswagen's "The Greenprint" campaign introduced an open-source set of plans for converting petrol Kombis into electric vehicles (EVs), promoting sustainability by reducing carbon emissions through repurposing existing vehicles.
The challenge was to engage passionate Kombi owners in adopting a more sustainable lifestyle while preserving the nostalgic spirit of the iconic vehicle. The campaign achieved 2,000 downloads of The Greenprint, surpassing the number of registered Kombis in the country, with each conversion estimated to save 1.7 tonnes of CO2 per year, demonstrating the potential for a more eco-friendly future.
Links
4. Bihar Choosing Tomorrow • BBK Foundation
Llorente & Cuenca Madrid • 2022 • NGO - nature • Spain • Europe
Campaign Summary:
The "Choosing Tomorrow" campaign in Bihar used a living sculpture and a dystopian short film to raise awareness about the importance of making sustainable choices for future generations, encouraging society to consider long-term impacts.
The challenge was to highlight sustainable competitiveness and inspire the public to make informed, eco-friendly decisions. The campaign's living sculpture, which appeared to sink or float based on perspective, created a powerful visual metaphor that captured public attention. It successfully generated engagement, curiosity, and awareness, prompting reflection on sustainability and leaving a lasting impression on viewers.
Links
5. Pulse Of Nature • Veolia
Famousgrey Brussels • 2024 • Energy • Belgium • Europe
Campaign Summary:
Veolia's campaign in Belgium used a custom data platform, Pulse of Nature, to direct advertising efforts based on regional climate challenges, aiming to engage local industries and authorities in ecological transformation.
The challenge was to build interest and credibility for Veolia, a relatively new player in the Belgian market, and encourage collaboration on environmental issues. The campaign achieved €270K in free media coverage, a 934% increase in site traffic, and a 321% rise in business interest, leading to 16.2% business growth. It also significantly improved recruitment efforts, performing 300% better than previous campaigns.
Links
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Disclaimer: All campaign descriptions in this post are AI-generated, based on real-life descriptions provided by the authors.
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