Adaily Inspiration Week #44: Coca-Cola Christmas campaigns
Adaily Inspiration Week #44: Coca-Cola Christmas campaigns
For this week we chose Coca-Cola Christmas campaigns, where creativity meets culture in festive and unexpected way. Below you can find our 4 picks that showcase how Coca-Cola’s holiday magic goes beyond borders, connecting with local traditions while celebrating the universal spirit of Christmas. Straight from Adaily » HERE «
All of them are from Latin America. Coincidence?
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1. Christmas Always Finds It's Way • Coca-Cola
Grey Mexico City • 2022 • Carbonated drink • Mexico • LATAM
Campaign Summary:
Coca-Cola's Christmas campaign created a global, multilingual mini-series launched on Amazon Prime Video, offering fresh and engaging content during the holiday season. The series featured three distinct stories across genres - comedy, drama, and romance - that celebrated Coca-Cola's brand identity of togetherness and finding magic in everyday moments. By embracing the streaming trend and moving beyond traditional holiday ads, Coca-Cola aimed to captivate a global audience with high-quality entertainment tailored to modern viewing habits.
The campaign achieved impressive results, reaching viewers in 148 countries and 14 languages and contributing to Coca-Cola's 0.6% global volume sales growth. With over 39 minutes of premium content, the mini-series connected with audiences on an emotional level, setting Coca-Cola apart from competitors during the holiday season and demonstrating its adaptability in an evolving media landscape.
Links
2. The Black Santa • Coca-Cola
WMcCann Rio De Janeiro • 2021 • Carbonated drink • Brasil • LATAM
Campaign Summary:
Coca-Cola’s Christmas campaign in Brazil introduced the first Black Santa on national TV, aiming to bring authenticity to its holiday message and address representation gaps in Brazilian media. Partnering with Globo TV, Coca-Cola co-created a Christmas Special that reimagined traditional holiday imagery to resonate more deeply with Brazilian audiences, positioning Coca-Cola as a brand that celebrates diversity and inclusivity.
The campaign achieved impressive results, with the Special Show reaching over 15 million viewers - a 66% increase from the previous year’s unbranded show - and trending as the top topic on Twitter in Brazil for 8 hours. It attracted 1.7 million new consumers, exceeding projections by 70%, and garnered over 100 million impressions. Praised by media and winning the "Prêmio Sim à Igualdade Racial" award, Coca-Cola successfully reinforced its brand presence while promoting diversity in Brazilian media.
Links
3. Magic Audios • Coca-Cola
Ogilvy São Paulo • 2022 • Carbonated drink • Brazil • LATAM
Campaign Summary:
Coca-Cola’s Christmas campaign in Brazil used WhatsApp to connect with consumers through a playful promotion, inviting users to record audio wishes while attempting to draw the iconic Coca-Cola bottle’s silhouette. Leveraging AI, Coca-Cola analyzed and classified the audios, rewarding participants with vouchers and entries into a larger prize draw. This innovative approach aimed to engage Coca-Cola’s large WhatsApp chatbot user base and create a memorable holiday experience.
The campaign was highly successful, receiving nearly 400,000 audio submissions and engaging over 100,000 unique users within 20 days. Coca-Cola sent over 4 million messages, awarded 851 iFood vouchers, and generated widespread buzz with 50+ articles in multiple languages, as well as user-created videos, memes, and tutorials. This interactive campaign exemplified Coca-Cola’s ability to engage consumers through creative digital experiences.
Links
4. A Year To Share • Coca-Cola
Ogilvy Bogota • 2020 • Carbonated drink • Colombia • LATAM
Campaign Summary:
Coca-Cola's "A Year to Share" campaign, in partnership with Google, highlighted the unifying power of Christmas by showcasing how global search patterns reflect common interests and values during the holiday season. By analyzing search data, Coca-Cola demonstrated that, despite a polarized world, the holiday spirit brings people together. Through the campaign’s video content, Coca-Cola emphasized that shared values and traditions during Christmas are stronger than divisive differences.
The campaign achieved notable results, generating 261 million impressions and 350 million in earned media. With 59 million views in one weekend and an 80% completion rate, it became Coca-Cola’s third most-viewed video, contributing to a three-point increase in brand love. This campaign resonated deeply with audiences, reinforcing Coca-Cola's message of unity and positivity during the holiday season.
Links
Four’s not enough?
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Disclaimer: All campaign descriptions in this post are AI-generated, based on real-life descriptions provided by the authors.
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