Adaily Inspiration Week #5: Campaigns for Valentine's Day.
Adaily Inspiration is a weekly newsletter containing 5 inspiring ads from our full 2,500 database of winning campaigns.
For this week we chose “Valentine’s Day” campaigns. Below you can find our 5 picks, but if you want to see more just click direct link to query » here «
Be sure to read till the end, because we want to hear your proposition for next week!
1. “Spice Up Your Valentine's Day” - Le Chocolat Des Français
Le Chocolat des Français did 'The Very Spicy Campaign' using hidden suggestive designs to avoid censorship on social media platforms.
TBWA Paris • 2022 • Chocolate • France • Europe
Challenge
The challenge of this campaign was to create packaging and artwork that was both fun and sexy without getting censored on social media platforms like Facebook and Instagram. The brand, Le Chocolat des Français, had faced censorship in the past for their daring and creative designs, which had negatively impacted their online sales. They needed a solution to maneuver algorithms and avoid censorship while staying true to their brand image.
Target Group
The target group of this campaign was consumers who were interested in purchasing Valentine's Day chocolate and were fans of Le Chocolat des Français.
Idea
The main idea of 'The Very Spicy Campaign' by TBWA for Le Chocolat des Français was to create packaging and artwork that was fun, colorful, and sexy for their Valentine's Day chocolate bar, while also avoiding censorship on social media platforms. By using designs with light sexual innuendos, the campaign aimed to camouflage the suggestive elements from algorithms, thus allowing the posts to pass through without being censored. The campaign successfully garnered media coverage, reached a wide audience, and resulted in a significant increase in online sales for the brand.
Results
The campaign for Le Chocolat des Français' Valentine's Day chocolate bars successfully avoided censorship on social media platforms. The packaging designs, featuring suggestive innuendos with everyday objects, were able to bypass the algorithm's detection. As a result, the posts promoting the bars remained uncensored throughout the campaign. The campaign received significant media coverage, both domestically and internationally, through traditional media outlets and social influencers. This increased visibility led to a surge in online sales, with all chocolate blocks selling out within just 5 days.
Links
2. “Self-Love Bouquet” - Doordash
DoorDash did a campaign called "Self-Love Bouquet" using a TikTok-viral sex toy as a twist on the traditional Valentine's Day bouquet.
GUT Los Angeles • 2023 • Food delivery • United States • North America
Challenge
The challenge of this campaign was to create a Valentine's Day promotion that stood out from traditional offerings and encouraged self-love. DoorDash and GUT Los Angeles needed to reimagine the concept of a bouquet and find a unique way to incorporate the TikTok-viral sex toy, Rose, into the campaign. The goal was to create a memorable and playful experience for customers while promoting the idea of self-love and treating oneself on Valentine's Day.
Target Group
The target group of DoorDash's Self-Love Bouquet campaign was individuals who celebrate Valentine's Day and are open to promoting self-love and exploring non-traditional gift options. It aimed to appeal to both individuals who may be single or in a relationship, emphasizing the importance of self-love and care.
Idea
The main idea of DoorDash's Valentine's Day campaign was to promote self-love and celebrate Valentine's Day in a unique and unconventional way. The campaign featured the launch of the 'Self-Love Bouquet,' which included 11 fresh flowers and one Rose, a viral sex toy that gained popularity on TikTok. The goal was to reimagine the traditional Valentine's Day bouquet and encourage people to prioritize self-love and self-care. The bouquets were available for delivery in select cities through the DoorDash app.
Links
3. “Lonely Valentine Specials” - KFC
KFC did a dopamine-inducing meal campaign for single individuals on Valentine's Day using a unique twist in their messaging.
Memac Ogilvy Dubai • 2020 • QSR • United Arab Emirates • Middle East
Challenge
The main challenge of this campaign was to create a brand experience and activation that would resonate with the often overlooked demographic of single people on Valentine's Day. The campaign aimed to speak to this specific audience in a relatable and casual manner, while also driving brand awareness and love for KFC. With a limited budget, the campaign was executed in-house and relied heavily on social media platforms such as Facebook and Instagram to target and engage with the youth audience.
Target Group
The target group of this campaign was young single individuals, particularly in the UAE, Qatar, Kuwait, Bahrain, Oman, and Lebanon. The campaign aimed to reach out to this demographic who often feel left out during Valentine's Day.
Idea
The main idea of this campaign was to create an exclusive brand experience for lonely single people on Valentine's Day by offering them delicious KFC meals that would release dopamine and provide the same happiness as acts of love. The campaign aimed to reach out to a demographic that is often ignored by brands during this occasion and to drive brand awareness and love by speaking to the target audience in a relatable and casual tone.
Links
4. “Love Collection” - IKEA
IKEA Taiwan did 'The Love Collection' campaign using least loved items to raise awareness and boost sales.
Ogilvy Hong Kong • 2020 • Retail - furniture • Taiwan • Asia
Challenge
The challenge of this campaign was to raise awareness and boost sales of IKEA Taiwan's least popular items. These products were not receiving much attention from customers, so the goal was to create a campaign that would generate interest and engagement with these items. Additionally, the campaign needed to be executed during Valentine's Day, a period known for promoting popular and romantic products, in order to stand out and capture the audience's attention.
Target Group
The target group of this campaign was the mass audience in Taiwan who are active on social media platforms like Facebook and Instagram.
Idea
The main idea of the campaign was to raise awareness of less popular IKEA products in Taiwan and boost their sales by showcasing them as part of "The Love Collection" for Valentine's Day. The campaign aimed to create a humorous and cheeky narrative around these products to engage the audience and encourage them to explore and purchase the items.
Results
The campaign achieved 821,000 impressions across Taiwan and a total reach of 741,000. The most impactful content outperformed Facebook's benchmark by 584%. The Carousel post, optimized for link clicks, achieved 4,252 web visits, which was 283% higher than Facebook's benchmark.
Links
5. “Kiss Bottle” - Budweiser
Ling Ling used the "Kiss Bottles" campaign idea to celebrate diverse expressions of love.
2019 • Alcoholic drinks - beer • China • Asia
Challenge
The challenge of this campaign was to promote understanding and acceptance of the LGBTQ community in China, where traditional views of heterosexual marriage prevail. The aim was to encourage people to celebrate different forms of love and to express themselves authentically. The campaign sought to address the lack of understanding and acceptance by designing a unique product that showcased different types of love and encouraged consumers to embrace diversity.
Target Group
The target group of this campaign was the LGBTQ community and young, well-educated individuals in tier 1/2 cities who celebrate love on Qixi, the traditional Chinese Valentine's Day. The aim was to encourage these individuals to embrace and express their authentic selves and celebrate diverse expressions of love.
Idea
The main idea of this campaign was to promote inclusivity and encourage people to celebrate love in all its forms, particularly within the LGBTQ community. The campaign aimed to challenge traditional views of love and marriage and encourage individuals to embrace their true selves. The design of the "Kiss Bottles" was a creative way to showcase different types of love and the Qixi Festival limited edition gift box further emphasized the concept of diverse expressions of love.
Results
The campaign achieved significant results. It generated over 15,000 consumer-generated contents and received coverage in more than 180 news clippings. The campaign also generated a total advertising value of 21 million RMB. This demonstrates the success and impact of the campaign in reaching and engaging with its target audience.
Links
Now it’s your turn!
You can submit a proposition for the next week’s theme. Simply fill in the form (anonymously!) with a proposed query you would like to see. You can do it anytime.
Link to the form » here «
Five’s not enough?
Each week, you explore a mere 0.2% of all ads in our database. If you want to find winners of Cannes Lions, Eurobest, Golden Drum, Webby, Shorty, Dubai Lynx, Spikes Asia, and MIXX Awards Europe from years 2017-2023, then be sure to visit our website. There’s over 2,500 ads waiting for you to explore!
Disclaimer: All campaign descriptions in this post are AI-generated, based on real-life descriptions provided by the authors.
Adaily WILL NOT produce inaccurate information about people, places, or facts.