Adaily Inspiration

Adaily Inspiration

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Can AI Crack the Code of Cannes Lions? Our 2025 Titanium Predictions
We have the world's most comprehensive, independent advertising database (4,400 award-winning ads from the last 7 years).
Adaily's Year of Brilliance #15: Use a Recurring Character or Mascot
This week, we explore brands that build lasting connections by Using a Recurring Character or Mascot. Creating a memorable fictional spokesperson – be…
Adaily's Year of Brilliance #14: Get a Testimonial
This week, we explore how brands build powerful belief by Getting a Testimonial. Leveraging voices from customers, experts, celebrities or even…

May 2025

Adaily's Year of Brilliance #13: Define, Label and Group
This week, we explore how brands harness our need to categorize by Defining, Labeling and Grouping. Coining an evocative name for a behavior or group…
Adaily's Year of Brilliance #12: Take the Audience Backstage
This week, we're looking at campaigns that build trust and intrigue by Taking the Audience Backstage. Revealing how a product is made, the people…
7 Strategic Challenges, Solved with AI
Can an AI strategy tool tackle our biggest cultural problems?
Adaily's Year of Brilliance #11: Demonstrate
This week, we're looking at campaigns that convince by Demonstrating. Going beyond simple "how it works," powerful demos show consequences, lifestyle…

April 2025

Adaily's Year of Brilliance #10: Create Fantasy Worlds, People and Things
This week, we explore campaigns that play god by Creating Fantasy Worlds, People and Things. Building unique realms with talking animals or flying men…
Adaily's Year of Brilliance #9: Tell a Story
This week, we're looking at campaigns that forge deep connections by Telling a Story. Using conflict-driven narratives is a powerful way to create…
Adaily's Year of Brilliance #8: Make the Product Precious
This week, we're looking at campaigns that boost perceived value by Making the Product Precious. Showing people going to extreme, often humorous lengths…
Adaily's Year of Brilliance #7: Find an Analogy for the Solution
This week, we're looking at campaigns that took a non-obvious route, tackling complex or uninteresting benefits by Finding an Analogy for the Solution…
Adaily's Year of Brilliance #6: Find an Analogy for the Problem
This week, we're looking at campaigns that took a non-obvious route, tackling complex or sensitive issues by Finding an Analogy for the Problem. Using a…
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