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June 2025

Adaily's Year of Brilliance #16: Compare and Contrast
This week, we explore how brands create value by Comparing and Contrasting. Since people judge relatively, strategically showcasing differences …
Can AI Crack the Code of Cannes Lions? Our 2025 Titanium Predictions
We have the world's most comprehensive, independent advertising database (4,400 award-winning ads from the last 7 years).
Adaily's Year of Brilliance #15: Use a Recurring Character or Mascot
This week, we explore brands that build lasting connections by Using a Recurring Character or Mascot. Creating a memorable fictional spokesperson – be…
Adaily's Year of Brilliance #14: Get a Testimonial
This week, we explore how brands build powerful belief by Getting a Testimonial. Leveraging voices from customers, experts, celebrities or even…

May 2025

Adaily's Year of Brilliance #13: Define, Label and Group
This week, we explore how brands harness our need to categorize by Defining, Labeling and Grouping. Coining an evocative name for a behavior or group…
Adaily's Year of Brilliance #12: Take the Audience Backstage
This week, we're looking at campaigns that build trust and intrigue by Taking the Audience Backstage. Revealing how a product is made, the people…
7 Strategic Challenges, Solved with AI
Can an AI strategy tool tackle our biggest cultural problems?
Adaily's Year of Brilliance #11: Demonstrate
This week, we're looking at campaigns that convince by Demonstrating. Going beyond simple "how it works," powerful demos show consequences, lifestyle…

April 2025

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